By entering the #BETHEICON Contest (the “Contest”), you agree to comply with and be bound by the following Official Rules. If you do not agree with the Official Rules in their entirety, you are not permitted to enter the Contest. This is a skill-based contest and chance plays no part in the determination of winners.


ELIGIBILITY: THE CONTEST IS OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES, THE DISTRICT OF COLUMBIA AND CANADA (EXCLUDING QUEBEC), WHO ARE 18 OR OLDER OR, IF CANADIAN RESIDENTS, WHO ARE ABOVE THE AGE OF MAJORITY IN THE PROVINCE OR TERRITORY IN WHICH THEY RESIDE AT TIME OF ENTRY. Employees of AnnTaylor, Inc. (“Sponsor”), any parent company, subsidiaries, affiliates, advertising and promotion agencies and their immediate family members (defined as spouse, siblings, parents and children) and/or those living in the same household (whether related or not) of each are not eligible to enter. Contest is subject to all applicable US federal, state and local laws and regulations and all applicable Canadian federal, provincial and local laws and regulations, and is void where prohibited by law. This Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram. Entrants understand that they are providing their information to Sponsor and not to Instagram. The information provided will only be used for the purposes of this Contest and as otherwise permitted by Sponsor’s privacy policy, which is available at www.anntaylor.com/privacy.


HOW TO ENTER: Entrants can find the Contest at http://www.anntaylor.com/stylegallery. Entrants shall visit the @anntaylor Instagram account to view entry details for the Contest. Entrants shall follow @anntaylor on Instagram, read the Contest prompt, select an original image(s) of their choice that entrant believes best answers the Contest prompt of selecting an image reflecting entrant at entrant’s most iconic, via entrant’s own originally created artwork or original photo, and post it on Instagram using all of the following: “#BeTheIcon #Contest @anntaylor”, ((the “Entry” or “Entries). The Entries must be received between 12:01 AM Eastern Time (“ET”) September 5, 2015 and 11:59 PM Eastern Time (“ET”) October 3, 2015 (the “Entry Period”). Entrants are subject to all notices posted in the application including but not limited to privacy policies of the Sponsor. Entrants’ Instagram accounts must be public and thus viewable by the Sponsor and its agents. To remain eligible, Entries must not be deleted prior to the end of the Entry Period.


Limit: One (1) Entry per unique photo uploaded with the proper hashtag during the Entry Period. Entrants may submit multiple Entries during the Entry Period provided that each Entry is tied to a unique photo with the proper hashtag. “Regrams” of an entrant’s prior Entry or another Instagram user’s Entry will not be considered eligible entries.


All Entries and requests become Sponsor’s property and will not be returned or acknowledged. In the event of any dispute regarding the identity of a person submitting an Entry, the Entry will be deemed submitted by the person who is the owner of such Instagram account.


By submitting an Entry, entrant represents and warrants that the Entry conforms to these Official Rules and understands that Sponsor, in its sole discretion, may disqualify the Entry for any reason, including if it determines, in its sole discretion, that the Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion.


The Entries for the Contest will be judged in accordance with the Judging Criteria, as defined below.


Content Restrictions: Entries should not contain any content that is lewd, obscene, sexually explicit, pornographic, disparaging, defamatory, libelous, obscene, or that otherwise contains inappropriate content or objectionable material as determined by Sponsor in its sole and unfettered discretion. All rights contained in the image(s) posted by entrant must be owned or otherwise controlled by entrant or entrant must have the necessary rights and consents to grant the license referenced below, and the image(s) posted by entrant must not infringe the copyright, trademark, privacy, publicity, or other intellectual rights of any person or entity. The image(s) posted by entrant may include other persons only if entrant obtains all releases and consents necessary to permit such exhibition and use. If any person appearing in an image posted by entrant is under the age of majority in his/her state, province or territory, the signature of a parent or legal guardian will be required on each release. The image(s) posted by entrant must not contain any personally identifiable information of any person other than entrant. The image(s) posted by entrant must be an original work of the entrant. If an image includes entrant’s personally identifiable information, entrant acknowledges and agrees that such information may be disclosed publicly and entrant is solely responsible for any consequences thereof. The image(s) posted by entrant may not contain any commercial content or logos other than Ann Taylor content or logos. Images that contain any of the above will be deemed ineligible entries.


Important Notice: Incomplete, inaccurate or ineligible entries shall be deemed void. Posting a photograph on Instagram requires a mobile device and therefore an entrant's wireless service provider may charge entrant for data and/or message usage. Entrant shall be responsible for any and all costs associated with entry. Please consult your wireless service provider regarding their pricing plans. Not all mobile phone providers carry the necessary service to participate. Check your phone and service capabilities for specific mobile internet instructions.


PRIZE & APPROXIMATE RETAIL VALUE ("ARV"): One (1) winner receive a prize consisting of: one (1) $500 Ann Taylor gift card and will have their winning image appear on the Ann Taylor Style Gallery. Total ARV (approximate retail value) of all prizes awarded is $500.


JUDGING: The Contest will be judged by a panel of three (3) qualified judges. Judges will select one (1) winning Entry from among all eligible Entries based on the following criteria and percentages: 50% creativity and 50% personal style (collectively, the “Judging Criteria”). Decisions of the Judges are final and binding. Sponsor and Judges will not reveal the judging scores for any Entry.


Potential winners will be notified within fourteen (14) business days from end of the Contest by Instagram, and will be required to complete and return an Affidavit of Eligibility and Liability and Publicity Release (“Affidavit/Release”), or if a potential winner resides in Canada, a Declaration and Release Form (the “Declaration”). The Affidavit/Release or Declaration must be completed and returned by October 26, 2015 or an alternate winner will be selected. Prize will be shipped within approximately fourteen (14) business days after receipt and verification of completed Affidavit/Release or Declaration. If a potential winner cannot be contacted, or if an Affidavit/Release or Declaration is returned as undeliverable or if a selected potential winner cannot accept or receive the prize for any reason, or he/she is not in compliance with these Official Rules, the prize will be forfeited and awarded to an alternate winner.


PRIZE CONDITIONS: Sponsor reserves the right not to award a prize if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries for the Contest.


If a potential winner is otherwise eligible under these Official Rules, but is nevertheless deemed a minor in his or her state of primary residence, province or territory, the prize will be awarded in the name of winner's parent or legal guardian who will be required to execute an affidavit on the minor’s behalf.


No substitutions are permitted except if prize is unavailable, in which case a prize of equal or greater value will be awarded. Prize may not be exchanged. Prize is not redeemable for cash. Prize is non-assignable and non-transferable except to a surviving spouse. Winner is responsible for applicable United States or Canadian federal, state, local, provincial and income taxes associated with winning the prize. Any other incidental expenses on prize not specified herein are the sole responsibility of winner.


Entry and acceptance of the prize constitute permission to use a winner's entry, name, prize description, hometown, photograph, likeness, video and statements for posting online, advertising and promotional purposes without further compensation, except where prohibited by law. Subject to the terms and conditions provided herein, the prize is guaranteed to be awarded.


By entering the Contest, entrant agrees that any information provided by entrant to Sponsor may be used by Sponsor as permitted under Sponsor’s privacy policy, available at http://www.anntaylor.com/privacy.


GENERAL: By participating, entrants fully and unconditionally agree to these Official Rules and the decisions of the Sponsor, which are binding. Entrants agree that they release the Sponsor, any parent company, affiliated companies, Instagram, and all other businesses involved in this Contest, as well as the employees, officers, directors and agents of each such company, from all claims and liability relating to their participation, acceptance and use of the prize. Winners assume all liability for any injury or damage caused or claimed to be caused, by participation in this Contest or receipt or use of the prize. Sponsor has not made nor is in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, with respect to the prize, including, without limitation, to the prize’s quality or fitness for a particular purpose. The Sponsor is not responsible for any typographical or other error in the advertising for the Contest, administration of the Contest or in the announcement of the prize. Sponsor is not responsible if Contest cannot take place or if the prize cannot be awarded due to cancellations, delays or interruptions due to acts of God, acts of war (declared or undeclared), natural disasters, weather, acts of terrorism, riot or civil disturbance, satellite or equipment failure, federal state or local government law, order or regulation, public health crisis, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence).


In the event of a dispute over the identity of an entrant, entry will be deemed submitted by the "Authorized Account Holder" of the Instagram account submitted at time of entry. Authorized Account Holder means the natural person 18 years of age or older, or who has reached the age of majority in his/her province or territory of residence in Canada, who is assigned to an e-mail address by an Internet access provider, online service provider, mobile phone provider, or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address and Instagram account. Sponsor may require entrant or potential winner to provide Sponsor with proof that such party is the authorized account holder of the Instagram account associated with the entry. Entry materials/data that have been tampered with or altered, or mass entries or entries generated by a script, macro or use of automated devices are void. The Sponsor is not responsible for: (i) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry or email information by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof; or (ii) any injury or damage to persons or property, including but not limited to death, which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use of the prize. By participating in the Contest, you (i) agree to be bound by these Official Rules, including all eligibility requirements, and (ii) agree to be bound by the decisions of the Sponsor, which are final and binding in all matters relating to the Contest. Behavior which is intended to disrupt or undermine the legitimate operation of the Contest, or which is intended to annoy, abuse, threaten or harass any other person, or any failure to comply with these Official Rules, may result in disqualification from the Contest, and Sponsor reserves the right to seek damages and other remedies from any such person engaging in such behavior to the fullest extent permitted by law. The Sponsor reserves the right to: (i) permanently disqualify from the Contest any person it believes has intentionally violated these Official Rules; and (ii) cancel, suspend and/or modify the Contest without any liability if any fraud, virus, tampering, bugs, unauthorized intervention, technical failure or other factor beyond Sponsor’s reasonable control impairs the administration, functioning or proper play of the Contest, as determined by Sponsor in its sole discretion, and withdraw the online and/or wireless method of entry if it becomes technically corrupted (including if a computer virus or system malfunction inalterably impairs its ability to conduct the Contest), and to select winner from among all eligible entries received prior to withdrawal. Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such circumstances.






APPLICABLE LAWS AND JURISDICTION: This Contest is subject to all applicable United States and Canadian federal, state, provincial and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by and interpreted under the laws of the State of New York, USA without regard to its conflicts of laws provisions. By participating, entrants agree that any and all disputes arising out of or relating in any way to this Contest shall be resolved individually, and without resort to class action, exclusively by a state or federal court located in New York, New York, USA. Should there be a conflict between the laws of the State of New York and any other laws, the conflict will be resolved in favor of the laws of the State of New York. All judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys’ fees) associated with participation in this Contest and shall not include any indirect, punitive, incidental and/or consequential damages.


WINNER LIST: For confirmation of the prizewinners’ names and cities of residence, send a self-addressed stamped envelope, to be received by October 23, 2015 to: Ann Taylor #BeTheIcon Contest Winners List Request, Attn: Ann Taylor Social Media Team, 7 Times Square, New York, NY 10036. SPONSOR: AnnTaylor, Inc. (7 Times Square, New York, NY 10036).


Any questions, comments or complaints regarding this Contest should be sent via mail to: Ann Taylor #BeTheIcon Contest, Attn: Ann Taylor Social Media Team, 7 Times Square, New York, NY 10036.


Void in Puerto Rico, Quebec, outside the United States and Canada and wherever else prohibited by law.