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By entering the AT x Hello Alfred Sweepstakes (the "Sweepstakes"), you agree to comply with and be bound by the following Official Rules (the "Official Rules"). If you do not agree with the Official Rules in their entirety, you are not permitted to enter the Sweepstakes.


ELIGIBILITY: THE SWEEPSTAKES IS OPEN ONLY TO LEGAL PERMANENT RESIDENTS OF THE 50 UNITED STATES OR THE DISTRICT OF COLUMBIA, WHO ARE 18 OR OLDER AT THE TIME OF ENTRY. VOID OUTSIDE THE U.S. AND WHEREVER PROHIBITED BY LAW. Employees of AnnTaylor, Inc. ("Sponsor"), US Sweepstakes & Fulfillment Co. ("Administrator"), and their parent companies, subsidiaries, affiliates, advertising and promotion agencies and their immediate family members (defined as spouse, siblings, parents and children) and/or those living in the same household (whether related or not) of each are not eligible to enter. Sweepstakes is subject to all applicable federal, state and local laws and regulations, and is void where prohibited by law. The information provided will only be used for the purposes of this Sweepstakes and as otherwise permitted by Sponsor's privacy policy, which is available at www.anntaylor.com/privacy.


SWEEPSTAKES PERIOD: The Sweepstakes begins at 12:01 AM Eastern Time ("ET") on Friday, November 11, 2016 and ends at 11:59 PM Pacific Time ("PT") on Friday, December 23, 2016 (the "Sweepstakes Period").


HOW TO ENTER: Log in to your personal, public Twitter account, follow @AnnTaylor and @HelloAlfred on Twitter, and either re-tweet the participating tweet posted by Ann Taylor and add the hashtag #ATxHelloAlfredSweepstakes or by posting your own tweet with the hashtag #ATxHelloAlfredSweepstakes (the "Entry"). If a Tweet is more than one post in length it will be considered as one (1) entry with the first post considered the Entry. Entrant's Twitter settings must be "public". Entries posted from "private" Twitter accounts will not be eligible. Entrants must follow and continue to follow @AnnTaylor through at least January 31, 2017 in order to be notified in the event he/she is a potential winner. Each Entry must be received between 12:01 AM ET on Friday, November 11, 2016 and 11:59 PM PT on Friday, December 23, 2016.


LIMIT: There is a limit of one (1) Entry per person per day.


By submitting an Entry, Entrants agree to Twitter's Terms of Service, which can be found at www.twitter.com/tos.This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Twitter, Inc. IMPORTANT: MESSAGE AND DATA RATES MAY APPLY TO USE OF MOBILE PHONE/DEVICE TO PARTICIPATE IN SWEEPSTAKES. CREATING A TWITTER ACCOUNT IS FREE.


All Entries become the Sponsor's property and will not be returned or acknowledged. Once an Entry is submitted it cannot be modified by an Entrant. Sponsor is not responsible for lost, late, incomplete, illegible, garbled, inaccurate, invalid, misdirected, undelivered, or delayed Entries. No altered or incomplete submissions will be accepted. Multiple participants are not permitted to share the same Twitter account. Sponsor may not receive Entries from Twitter users with "protected" updates or profiles that are not public (i.e. user has set the Account so that only people the user has approved can view updates). Entries not received by the Sponsor will not be entered into the Sweepstakes. Incomplete Entries will not be accepted and are void. Only Entries that are recorded through Twitter's servers will be considered. Other purported proof of submitting an Entry (such as a printed or copied screenshot or message) does not constitute proof of actual receipt of the Entry by Sponsor. The Twitter and the Administrator's database clocks, as applicable, will be the official timekeepers for the Promotion.


TWITTER ENTRY CONTENT REQUIREMENTS: All Twitter Entries must comply with the following minimum guidelines to be eligible:

  • Once an Entry has been submitted, it cannot be modified by Entrant;
  • Entry cannot contain content that is irrelevant to the purpose of the Sweepstakes;
  • Entry cannot be profane, pornographic, sexually explicit or suggestive or contain nudity;
  • Entry cannot promote alcohol, illegal drugs or tobacco;
  • Entry cannot contain materials embodying copyrighted names, likenesses, photographs or other indicia identifying any person, living or dead, without permission;
  • Entry cannot defame, misrepresent or contain disparaging remarks about people, products or companies;
  • Entry cannot be obscene or offensive, endorse any form of hate or hate group or be derogatory to any ethic, racial, gender, religious, professional or age group;
  • Entry cannot communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate;
  • Entry cannot depict illegal activity and cannot itself be in violation of any law;
  • Entry may not include images of a known celebrity, famous or well-known person or any image which violates the right of privacy or publicity of any person;
  • Entry must not include any private information of a third party such as name, address, phone number, or email address;
  • Entry must conform with the format and size requirements and limitations of entry method;


By submitting an Entry, the Entrant understands and grants to the Sponsor an irrevocable, perpetual, non-exclusive worldwide license to use his/her Entry and other Entrant information on Sponsor's website, Sponsor's social media sites and in advertising and/or promotional activities worldwide without compensation, permission or notification. Sponsor reserves the right in its sole and absolute discretion to alter, change or modify any Entry. ENTRIES ARE THE VIEWS OF THE INDIVIDUAL PARTICIPANT AND DO NOT NECESSARILY REFLECT THE VIEWS OF SPONSOR. SPONSOR DISCLAIMS ANY AND ALL LIABILITY IN CONJUNCTION WITH SAME, INCLUDING LIABILITY FOR MODERATING, MONITORING OR FILTERING ENTRIES. As such, Participant may be held personally liable for an Entry if it is defamatory, libelous or otherwise violates the rights of any person or entity.


PRIZES & APPROXIMATE RETAIL VALUE ("ARV")/ODDS: There are six (6) Grand Prizes available to be won. Six (6) Grand Prize winners will each receive one (1) one-month Hello Alfred Subscription*. The ARV of each Grand Prize is: $128.
*If a winner does not reside in a designated market area serviced by Hello Alfred, the winner will receive an alternative prize of one (1) $130 Ann Taylor Gift Card, each with an ARV of $130. See www.helloalfred.com for information on market areas serviced by Hello Alfred.


One (1) month Hello Alfred Subscription prize is subject to the terms and conditions found at www.helloalfred.com/terms-of-use. One (1) month Hello Subscription prize includes up to one (1) visit per week for four (4) weeks.


The ARV of all prizes available to be won: $768 Minimum ARV / $780 Maximum ARV.


Odds of winning are dependent upon the number of eligible entries received.


WINNER SELECTION & NOTIFICATION: The Sweepstakes is under the administration of the Administrator, an independent advisor of the Sponsor whose decisions are final.


Six (6) potential Grand Prize winners will be selected in a random drawing by the Administrator on or about Wednesday, December 28, 2016 from among all eligible entries received. The potential Grand Prize winners will be notified by Sponsor via direct message and/or comment to his/her public Twitter account (the "Initial Notification") on or about Wednesday, December 28, 2016. To begin the prize claim process, the potential Grand Prize winners must respond as instructed to the Initial Notification with his/her full name and email address within 48 hours of the Initial Notification. Within three (3) days of confirmation of the information received from the potential Grand Prize winner in response to Initial Notification, such potential Grand Prize winner will receive a second notification (the "Second Notification") via email from the Administrator and will be required to confirm his/her address, phone number and date of birth within three (3) days. Noncompliance will result in disqualification and an alternate winner being selected. Winners are responsible for all federal, state, local, and income taxes associated with winning the prize.


Any potential prize winner who does not reply to the Initial Notification and the Second Notification with the required information and within the specified time period will be disqualified and an alternate winner will be notified. If an Initial Notification or Second Notification is returned as undeliverable, or if the selected prize winner fails to claim the prize or if selected winner cannot accept or receive the prize for any reason, or he/she is not in compliance with these Official Rules, the prize will be forfeited and an alternate winner will be selected.


SECOND CHANCE DRAWING: A prize that has not been claimed or has been forfeited due to causes, including, but not limited to, ineligibility of potential winner or returned email, will be included in a Second Chance Drawing for such unclaimed prize. The Second Chance Drawing will be conducted in a random drawing on or about January 11, 2017 from among all eligible entries received. Potential winners selected in any Second Chance Drawing will be contacted within approximately 48 hours after such Second Chance Drawing.


PRIZE CONDITIONS: If a winner is otherwise eligible under these Official Rules, but is nevertheless deemed a minor in his or her state of primary residence, the prize will be awarded in the name of winner's parent or legal guardian who will be required to execute and return an Affidavit of Eligibility & Publicity/Liability Release (the "Releases") on minor's behalf. If the Releases are returned as undeliverable or if the selected winner cannot accept or receive the prize for any reason, or he/she is not in compliance with these Official Rules, the prize will be forfeited and an alternate winner will be selected in a Second Chance Drawing.


If a prize notification or prize is returned as undeliverable, or if a winner is found to be ineligible or not in compliance with these rules that winner will be disqualified, and the prize may be awarded to an alternate winner in a separate random drawing.


Prizes are not redeemable for cash. Prizes are for winner's personal use and are not assignable or transferable and will not pass to the estate of the winner. No substitution is permitted except as otherwise noted in these Official Rules. No cash in lieu of prize and no exchange or substitution of prize, except at the sole discretion of the Sponsor. Sponsor reserves the right to substitute other alternate, similar forms of prize disbursement. Any incidental expenses incurred in connection with claiming or using the prize that are not specified in these Official Rules are winner's sole responsibility.


The prizes will be awarded within 4 to 6 weeks of winners being verified.


Except where prohibited by law, entry and acceptance of prize constitute permission to use winner's name, prize won, hometown, likeness, video tape, photographs, and statements for purposes of advertising, promotion and publicity (including online posting) in any and all media now or hereafter known throughout the world in perpetuity, without additional compensation, notification or permission.


By entering the Sweepstakes, entrant agrees that any information provided by entrant to Sponsor may be used by Sponsor as permitted under Sponsor's privacy policy, available at www.anntaylor.com/privacy.


GENERAL: By participating, entrants fully and unconditionally agree to these Official Rules and the decisions of the Sponsor and Administrator, which are binding. Entrants agree that they release the Sponsor, the Administrator, Alfred Club, Inc., Twitter, Inc., any parent company, affiliated companies, and all other businesses involved in this Sweepstakes, as well as the employees, officers, directors and agents of each such company (collectively, the "Released Parties"), from all claims and liability relating to their participation, acceptance and use of the prize. Winners assume all liability for any injury or damage caused or claimed to be caused, by participation in this Sweepstakes or receipt or use of the prize. The Released Parties have not made nor are in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, with respect to the prize, including, without limitation, to the prize's quality or fitness for a particular purpose. The Released Parties are not responsible for any typographical or other error in the advertising for the Sweepstakes, administration of the Sweepstakes or in the announcement of the prize. The Released Parties are not responsible if Sweepstakes cannot take place or if the prize cannot be awarded due to cancellations, delays or interruptions due to acts of God, acts of war (declared or undeclared), natural disasters, weather, acts of terrorism, riot or civil disturbance, satellite or equipment failure, federal state or local government law, order or regulation, public health crisis, order of any court or jurisdiction, or other cause not within Sponsor's control (each a "Force Majeure" event or occurrence).


In the event of a dispute over the identity of an entrant, entry will be deemed submitted by the "Authorized Account Holder" of the Twitter account from which the entry is submitted. Authorized Account Holder means the natural person 18 years of age or older to whom the Twitter Account is registered. Sponsor and/or Administrator may ask any entrant or potential winner to provide Sponsor and/or Administrator with proof that such party is the authorized account holder of the Twitter account associated with the entry. Entry materials/data that have been tampered with or altered, or mass entries or entries generated by a script, macro or use of automated devices are void. The Released Parties are not responsible for: (i) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, telephone line, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry or email information by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof or any other reason beyond Sponsor's control; or (ii) any injury or damage to persons or property, including but not limited to death, which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Sweepstakes or receipt or use of the prize. By participating in the Sweepstakes, you (i) agree to be bound by these Official Rules, including all eligibility requirements, and (ii) agree to be bound by the decisions of the Sponsor, which are final and binding in all matters relating to the Sweepstakes. Behavior which is intended to disrupt or undermine the legitimate operation of the Sweepstakes, or which is intended to annoy, abuse, threaten or harass any other person, or any failure to comply with these Official Rules, may result in disqualification from the Sweepstakes, and Sponsor reserves the right to seek damages and other remedies from any such person engaging in such behavior to the fullest extent permitted by law. The Sponsor reserves the right to: (i) permanently disqualify from the Sweepstakes any person it believes has intentionally violated these Official Rules; and (ii) cancel, suspend and/or modify the Sweepstakes without any liability if any fraud, virus, tampering, bugs, unauthorized intervention, technical failures or other factor beyond Sponsor's control impairs the administration, functioning, fairness, integrity or proper play of the Sweepstakes, as determined by Sponsor and/or Administrator in their sole discretion, and withdraw any method of entry if it becomes technically corrupted (including if a computer virus or system malfunction inalterably impairs its ability to conduct the Sweepstakes), and to select winners from among all eligible entries received prior to withdrawal. Inclusion in such random drawing shall be each entrant's sole and exclusive remedy under such circumstances.






APPLICABLE LAWS AND JURISDICTION: This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by and interpreted under the laws of the State of New York without regard to its conflicts of laws provisions. By participating, entrants agree that any and all disputes arising out of or relating in any way to this Sweepstakes shall be resolved individually, and without resort to class action, exclusively by a state or federal court located in New York, New York. Entrants hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non convenes or lack of personal jurisdiction that they may have. Should there be a conflict between the laws of the State of New York and any other laws, the conflict will be resolved in favor of the laws of the State of New York. All judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys' fees) associated with participation in this Sweepstakes and shall not include any indirect, punitive, incidental and/or consequential damages.


PRIVACY: By entering and providing the required entry information, entrants acknowledge that the Sponsor may also send information, samples or special offers it believes may be of interest to entrant. Personal information collected from online entrants is subject to the Sponsor's Privacy Policy, which can be found at www.anntaylor.com/privacy.


OFFICIAL RULES: For a copy of the Official Rules, see www.anntaylor.com/HelloAlfred, or send a self-addressed, stamped envelope by December 28, 2016, to: AT x Hello Alfred Sweepstakes, PO Box 25466, Rochester, NY 14625-0466.


WINNERS LIST: For confirmation of the prize winners names and city of residence, send a self-addressed stamped envelope, to be received by December 28, 2016, to: AT x Hello Alfred Sweepstakes, PO Box 25466, Rochester, NY 14625-0466.


INDEPENDENT SWEEPSTAKES ADMINISTRATOR: The US Sweepstakes & Fulfillment Co. (625 Panorama Trail Suite 2100, Rochester, NY 14625-0466).


OFFICIAL SPONSOR: AnnTaylor, Inc. (7 Times Square, New York, NY 10036).


Any questions, comments or complaints regarding this Sweepstakes should be sent via e-mail or mail to: Alex Sikkema (Alexander_Sikkema@anninc.com), 7 Times Square, New York, NY 10036.


The AT x Hello Alfred Sweepstakes is offered, operated by AnnTaylor, Inc. and is administrated by the US Sweepstakes & Fulfillment Co.


Void outside the United States and wherever else prohibited by law.